Starting an advertising identity.....branding

My good friend and artist George Handrahan came over today with all of his design and program knowledge and helped me get an ad together.  I am thinking about doing a campaign with some specialty magazines to get my work out there a little more.  It was a very interesting process!  He used InDesign to get the design started and switched back and forth a little with photoshop.  The first task was the most difficult - finding a font that was a reflection of not only my work, but directly identifying a genre as well.  Then a palette design was chosen, something that would make my work stand out but nothing that overwhelmed.  We went with a pretty straightforward design with a little extra to bring added attention.  Last but not least was adding a couple of images.  The color and design should make it easy to interchange pieces without too much work.  I'm sure we will fine tune a few times before actually putting it out there, but I'm really happy with the results so far!  What do you think?